Wednesday, November 4, 2009

I am back

Had a couple of distractions to deal with - and sorry for disappearing for awhile. I have a couple of thoughts floating around that I will try and get sorted out over the next few days. The core of what I will be trying to explore is the idea that marketing is different from marketing activities and that until we sort through this distinction we end up in a very muddled place. In suggesting that the activities of marketers - advertising for example - can and often do occur outside of the realm of marketing I am swimming upstream - the great Shelby Hunt considers the distinction to be a moot point - settled law if you will. I will try and make the case for the contrary.

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